I love Blue Bell Ice Cream. My family loves Blue Bell. We each have our favorites, so when everyone is coming home for a weekend visit I pack the freezer with multiple cartons of our favorite treat.
- Strawberry for Wayne.
- Banana Pudding for Kelley.
- Cookies and Cream for Mark.
- Chocolate Chip Cookie Dough for Sarah.
- Pralines and Cream for Jeremy.
In case you’ve missed it in the news recently, Blue Bell just issued a total recall of all its products because of potential listeria contamination. The problem began in January with a handful of positive tests on products and 8 sick people. At first it appeared only one of Blue Bell’s 3 plants were involved. But then products from a second plant tested positive for listeria.
Paul Kruse, Blue Bell’s CEO and president, issued this statement on April 20:
“We’re committed to doing the 100 percent right thing, and the best way to do that is to take all of our products off the market until we can be confident that they are all safe. We are heartbroken about this situation and apologize to all of our loyal Blue Bell fans and customers. Our entire history has been about making the very best and highest quality ice cream and we intend to fix this problem. We want enjoying our ice cream to be a source of joy and pleasure, never a cause for concern, so we are committed to getting this right.”
The company is taking aggressive steps to rid all factories and equipment of every trace of listeria. In addition to the recall, they’ve added additional safety measures, cleaning processes, and testing procedures all to make their ice cream safe again and to insure it stays that way.
When people’s health and even their lives are at risk you can’t mess around. You can’t cut corners or do “just enough” to get by. Blue Bell seems to be stepping up to the plate.
But can I say the same about how I deal with sin in my life? Like a microscopic amount of listeria can contaminate an entire ice cream factory, one “small” sin can infect my life and even spread to others.
Jesus taught that sin requires aggressive attention:
If your hand causes you to sin, cut it off. It’s better to enter eternal life with only one hand than to go into the unquenchable fires of hell with two hands. 45 If your foot causes you to sin, cut it off. It’s better to enter eternal life with only one foot than to be thrown into hell with two feet. Mark 9:43-45, NIV
Jesus used hyperbole to teach a vital spiritual truth. Sin in our lives can’t be tolerated. There’s too much at risk. It requires a deathblow. The question is am I willing? Are you willing?
What “product” do you need to recall? What “plant” do you need to shut down today?
P.S. I will eat Blue Bell again!